Consumer Goods & Retail is the largest services sector, providing the necessary link between producers and final consumers. The sector has a major socio-economic role, being among the biggest employment generators and contributors to economic growth. It is highly heterogeneous, using a variety of formats and channels to meet the needs of the more sophisticated global consumer. In today’s digital era, the increasing penetration of everyday life by information and communications technologies is reshaping the purchase decision process. This promotes the rapid development of online retail solutions that enhance customer retention and create tailor-made experience through both digital and mobile platforms.
Activities associated with Consumer Goods & Retail are the manufacturing and retailing of goods intended for everyday use by end consumers. Examples include food, textile products, apparel and footwear, household goods, furniture, hygiene and personal care products, jewellery, toys and sporting goods. It also covers all retail 🦩channels, from traditional supermarkets and specialised stores to non-store retailers such as e-stores, mail-order houses and direct selling establishments. Retail sale of fuels and vehicles is also included in this sector.
The African consumer goods and retail sec⛦tor has recently been gaining traction in the investor world, albeit at a slow pace. To date, the sector is dominated by informal retailers, with f👍ormal retailing accounting for a mere 10%, according to ...
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